We’re a Paris-based brand strategy studio founded by Grégoire Mulot.

We’ve partnered with some of the world’s most ambitious companies.

Uber, Google, YouTube, Audi, Danone, Barilla, Lacoste, Christofle, Nestlé, Saint-Gobain, Mondelez International, Accor, Meta, Essilor, Ubisoft, Allianz, Novartis, Shiseido, Hennessy, Ogic, Actual, Philharmonie de Paris, Unibail-Rodamco-Westfield, Ateliers Medicis, AbInbev, Veuve Clicquot, Le Un, Les Echos, Air France…

We partner with founders and leadership teams to find, articulate and manifest their edge.

Strategy

Brand strategy, positioning & messaging
Brand architecture & brand ecosystem
Brand-led change management
Narrative & communications strategy
Equity Story

Design

Brand identity
Brand & editorial experience
Innovation roadmaps
Product & service design
Market & user research