Strategic Alternatives

We’re a collective of strategists, designers, technologists impulsed by Grégoire Mulot.

We’ve created transformative strategies for the world's most recognized brands, agencies and consultancies worldwide.

Danone, Uber, Google, YouTube, Audi, Lacoste, Christofle, Barilla, Nestlé, Saint-Gobain, Mondelez International, Accor, Meta, Essilor, Ubisoft, Allianz, Novartis, Shiseido, Hennessy, Ogic, Actual, Philharmonie de Paris, Unibail-Rodamco-Westfield, Ateliers Medicis, AbInbev, Veuve Clicquot, Le Un, Les Echos, Air France…

We partner with founders, investors and creatives to find, articulate and manifest their edge.

We transform businesses by designing the narratives, methodologies, teams, products and services that enable their next growth phase.

How can we help you ?

Marketing Strategy

We collaborate closely with our clients to design bespoke brand, communication and innovation strategies, inspired by design and driven by impact.

Creative Collective

We curate senior, independent talents from various backgrounds, ensuring consistency and excellence from strategy to execution.

We do

Market & user research
Brand strategy
Identity
Innovation roadmaps
Product & service design