Designing the alternative
Marketing strategy + Creative collective

We’re a collective of strategists, designers, engineers and creatives, impulsed by Grégoire Mulot.

We’ve shaped transformative narratives and innovations with leading brands, agencies and consultancies worldwide.

Danone, Uber, Google, YouTube, Audi, Lacoste, Christofle, Barilla, Nestlé, Saint-Gobain, Mondelez International, Accor, Meta, Essilor, Ubisoft, Allianz, Novartis, Shiseido, Hennessy, Ogic, Actual, Philharmonie de Paris, Unibail-Rodamco-Westfield, Ateliers Medicis, AbInbev, Veuve Clicquot, Le Un, Les Echos, Air France…

We design transformative and resilient strategies balancing desirability, viability, feasibility and impact.

Marketing Strategy

We collaborate closely with our clients to design bespoke brand, communication and innovation strategies, inspired by design and driven by impact.

Creative Collective

We curate senior, independent talents from various backgrounds, ensuring consistency and excellence from strategy to execution.

We do

Market & user research
Brand strategy
Identity
Innovation roadmaps
Product & service design